In observance of Pride Month luxury fashion designer Alexander Wang has teamed up with the condom brand Trojan for a catchy yet supportive sexual health initiative titled, Protect Your Wang.
Protect Your Wang is a limited edition capsule apparel collection created by designer Wang. In the collection, you’ll find basic black t-shirts, socks, and caps with the slogan printed on all the items in white for sale. And the proceeds aren’t to line the pockets of Wang.
It’s all for a good cause. The campaign is an initiative in support of sexual health programs at the LGBT Center of New York. A portion of the proceeds from the sale of each item on the Alexander Wang website will be donated to the program.
This isn’t the first time that Alexander Wang has partnered with Trojan. The two powerhouse brands first started “Protect Your Wang” last year for New York City Pride 2017. Alexander Wang himself with a Protect Your Wang t-shirt and blowhorn gayly rode on the Protect Your Wang Trojan Condom float in the Pride Parade.
And now the iconic designer is ready for round two at this year’s upcoming New York City Pride Parade on Sunday, June 24. This year Protect Your Wang was released on Monday, June 18, 2018, just in enough time for supporters to get their hands on the limited edition collection. The Protect Your Wang items are only sold at the Alexander Wang Soho, New York flagship boutique and online at alexanderwang.com.
The limited time collection is available for both men and women. The Protect Your Wang Tee is going for $125 and the Protect Your Wang Socks are going for $45. Keep in mind when browsing and purchasing that a portion of the proceeds does go to support the sexual health programs at the LGBT Center of New York.