Out with the old and in with the new. A new trend is taking the hotel stay and home sharing market by storm. And there’s no sign of it stopping.
A Condé Nast Traveler article (The Guild Is Putting Luxury Hotel Rooms in Apartment Buildings) has introduced The Guild, luxury hotel rentals within residential apartment complexes. The new unorthodox plush hotel accommodations have been operating in Texas for the past two years with mention of expansion in two new state destinations.
While The Guild has quietly been open for business in Dallas and Austin for the past two years, [Brian] Carrico and [Chris] Herndon are now ready to share their apartment/hotel hybrid concept with the world. Today, The Guild announced it was launching 80 new rooms in Miami and another 50 in Cincinnati. “We’ve basically dropped boutique hotels all over these cities,” Carrico says. And when you look at a map, that much is clear: The Guild has rooms in eight apartment buildings across Austin, for example, from smack in the middle of downtown to far East Austin.
The concept is not unheard of with slight variations already in operation. But Carrico and Herndon’s model is unique within itself.
Unlike other companies opening apartment/rental combos, The Guild is explicitly for profit from the beginning, too, so as to not push any residents out. The Guild also ensures that every room has a full kitchen, in-room washer and dryer, high-speed internet, and smart TVs—as they would in a luxury vacation rental. Need more? There’s a comfy Tuft & Needle mattress and Parachute linens in every room, too, and guests have access to the buildings’ amenities, often including the gym and pool. In addition, there’s housekeeping at The Guild, after every fourth day or upon check-out. The Guild has studio apartments, and one- and two-bedroom units, which are perfect for larger families looking to save money, long-term business travelers, and groups of friends.
It truly is a hybrid between an actual hotel and a home sharing accommodation. It’s the quintessential home away home with added luxury service.
While the space may resemble an upscale Airbnb, the service is a notch above (okay, it’s a few notches). There’s Guild staff in every building to check you in, help you if something should go wrong, or drop off any deliveries—like pizza or groceries. Speaking of groceries, The Guild sends out a survey about 48 hours ahead of your arrival, to see how you want to check in (virtually or IRL), whether you need a pack-n-play, or if you want to pre-stock your room with groceries from Instacart or booze from Drizzly. (You don’t have to have a profile to book, as opposed to Airbnb.) If you need anything like that during your stay, you can just text the concierge for assistance—or even dinner suggestions. Herndon says on average, most guests swap 40 texts with The Guild’s digital concierge, who is a real person, not a bot, on the other end of the line.
Explore The Guild’s website at theguild.co.