The Greater Fort Lauderdale Convention and Visitors Bureau has rolled out what it says is the world’s first travel marketing campaign to feature transgender models. The three models will be used in campaigns directed to both mainstream and LGBTQ media outlets.
The campaign, which also features straight, gay and lesbian models, marks the destination’s latest outreach to the LGBTQ community and is designed to bolster its image as an authentic, diverse and inclusive brand.
The campaign premiered in New York’s Times Square on New Year’s Eve with a billboard video featuring Isabella Santiago, a Venezuelan model and 2014 Miss World Transgender. Viewed by millions, the video was part of the backdrop to city’s New Year’s Eve ball drop.