It’s not just another iPhone release. It actually helps to benefit a good cause near and dear to the heart of the LGBT community, and others throughout the world.
(PRODUCT)RED is a licensed brand owned by RED, which partners with global brands to raise awareness and funds in the effort to eliminate HIV/AIDS in eight African countries. 100% of the funds generated by Red partners and events go to the AIDS program by The Global Fund — an organization created in 2002 with the purpose to fight AIDS, Tuberculosis, and Malaria.
Specifically, the (PRODUCT)RED partnerships proceeds directly support the Global Fund programs that provide medical care and support services to those suffering from HIV/AIDS in Africa. Apple Inc. has been a company partner with Red since 2006 with their first ever red handhold device — the iPod Nano.
Fast-forward to 2018 and Apple Inc. is still partnering up with Red for the (PRODUCT)RED initiative. In April of this year, Apple Inc. released the iPhone 8 and iPhone 8 Plus (PRODUCT)RED special edition. The bold red glass iPhone has all the updated features of the iPhone 8 that was just released in September of 2017.
It’s not as if the phone wasn’t eye-catching already. The red color adds a whole new appeal, especially with the newly designed glass framing of the iPhone 8 and iPhone 8 Plus. Remember, the revitalizing design of the phone includes wireless charging and both models are splash, water, and dust resistant.
At Apple stores and on their online store, the (PRODUCT)RED special edition phones run the same price as the other iPhone 8 models. The iPhone 8 (PRODUCT)RED special edition is $699 outright or as low as $34.50 monthly with the iPhone Upgrade Program. The iPhone 8 Plus (PRODUCT)RED special edition is $799 or as low as $39.50 a month with the iPhone Upgrade Program.
It’s not just a new iPhone — it’s a bold new iPhone that helps to support an amazing cause!